Online Marketing Enters a New Era: VendorSeek Introduces Pay-per-Lead

Mt. Laurel, N.J., August 28, 2007 – VendorSeek offers a new solution to online marketing: “pay-per-lead.” The online, business-to-business marketplace aligns buyers seeking services in over 150 categories with pre-qualified vendors. The VendorSeek business model serves as an alternative to the popular online marketing method of pay-per-click advertising.

Pay-per-click advertising is highly coveted by online advertisers because it brings them closer to the buyer. Jim Keough of Impact Direct, an online SEO provider, explains the attraction towards pay-per-click. “Other forms of online advertising such as pop-up and banner ads are noticeable, but you have very little control over when and where they appear. Pay-per-click ads are optimized to appear in relation to the services offered,” Keough states. “For instance, if someone searches for an SEO service, depending on my company’s investment in the pay-per-click campaign, we have a chance of appearing at the top of the results page. It brings you closer to the buyer; but pay-per-click has weak points. Competition for top spots and incidents of click fraud pose problems for advertisers using the form of marketing.”

VendorSeek offers online advertisers another option, realized in what they call “pay-per-lead” advertising. Robert Leckey, Vice President of Sales for VendorSeek, explains the business model. “Pay-per-click brings you closer to the buyer because you assume that those who click on your ad are looking for your service. VendorSeek’s model brings the vendors even closer to the buyer,” mentions Leckey. “A vendor in our system is contacted after a buyer has already filled out a request for the service. There are no assumptions; the buyer has made actions towards looking for a provider. Our vendors pay for leads, not for clicks; there is a closer proximity to the buyer and the sale in using our model.”

Many vendors have voiced their satisfaction with the system and disbanded their pay-per-click campaigns in order to “pay-per-lead.” “We have had great success with the VendorSeek system,” replies James Keough. “There is no blind searching for buyers as with traditional methods of marketing, and the closeness to the buyer is greatly improved in contrast to pay-per-click advertising. Pay-per-lead is the new way to market your services on the Web. The buyers are virtually brought to your doorstep; it is up to your sales techniques to start the relationship.”

VendorSeek brings something new to the buyer and vendor. “We offer a great option for the buyer and vendor,” quotes Ken Wisnefski, VendorSeek President. “The buyer does not need to spend business time looking for efficient services; they get up to five free competitive quotes per request. The vendors get a transparent analysis and effective method in relation to their return on investment; no marketing venture surpasses our pay-per-lead model.”

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to place requests and get free quotes, while qualified vendors can become a part of the system. The site offers articles relating to their service categories through their Industry Experts section.

Business Experts Offer Industry Insight: VendorSeek.com Allows Users to Learn from the Best via their Industry Experts Section

Mt. Laurel, N.J., August 7, 2007 – VendorSeek.com, widely regarded as the leading online business marketplace, provides a comprehensive Industry Experts section on their site with in-depth commentary on over 150 different business based services. The content is provided by professionals that are part of the VendorSeek.com Approved Vendor Network and is designed to enlighten readers on the ins and outs of various industries.

Company President, Ken Wisnefski, sees the Industry Experts page as a helpful resource for buyers to augment their knowledge and aid them in making beneficial decisions for their businesses. “Awareness is so vital in business. You need to know as much as possible in order to steer your company down the right paths,” comments Wisnefski. “The catalyst for starting VendorSeek was based on the vision to have a cohesive business marketplace. Hosting valuable knowledge is a part of my initial concept.”

VendorSeek.com encourages its vendors to add to the Industry Expert cannon. “We like the idea of our vendors’ information on our site,” states Wisnefski. “It endorses our efforts to help the buyers and it creates a great supplement to our own writers’ content. Andrew Pauson, President of Tele-Center Inc., is a contributor to VendorSeek’s Experts page. “We are happy to relay our wisdom through our articles on the site,” declares Pauson. “We enjoy the occasion to create a connection with the readers and present an experienced view into our industry.”

Jim Truong of Mochanin, a Web site service provider, appreciates the chance to share his company’s intelligence with potential buyers and other readers. “The industry we are in is constantly changing with new technology,” exclaims Truong. “Sharing our knowledge by addressing topics and questions that a buyer may have ensures that the client can make smarter buying decisions. The Industry Experts section is a great opportunity for us to share our insight about our evolving industry.”

The page is segmented into categories such as Marketing, Training and Consulting, and Call Center Services. “Our Web workers have done a fabulous job making the page more user-friendly,” mentions Wisnefski. “We have instituted a navigation system similar to Google. Readers can use the search box for a given topic and gain access to a list of articles pertaining to the subject requested.”

VendorSeek.com regularly adds categories to their site, thus increasing the range and amount of articles in their Industry Experts section. “We supply the demand of the buyer. Each new category creates opportunities to educate the consumers and amplify their awareness,” explains Wisnefski. “The Industry Experts section is part of the synergy present on our site. Our continuous growth ripples throughout all portions of our company creating new contingencies and helping us spawn new ideas.”

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to place requests and get free quotes and qualified vendors to become part of the system, in addition to offering articles relating to their service categories through their Industry Experts section.