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Five Web Design Tips for Site Owners

Read about five Web design tips that are helping Web sites gain more traffic.

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Companies miss out on potential revenue because they do not understand how to attract and maintain the attention of Web users. Many businesses make the mistake of assuming it is enough to host a Web site, and they do not invest the time in learning how to improve upon their Web design.

Here are five tips to help businesses improve the allure and usability of their Web site.

Web Design Tip Number 1: Legible Pages

Legibility is one of the most important traits regarding Web design. Web designers pay careful attention to particular features of each page.

The text and background colors of a page need to complement each another, or the reader may have a difficult time deciphering the text. Applying dark text to a light background is encouraged by Web designers.

In addition, the size of the text is a major factor. The font size should be large enough so it can be easily scanned by all readers. A feature that allows the reader to make the text larger or smaller according to their personal preference is also recommended.

Web Design Tip Number 2: Easy Navigation

The elements of Web design are created with the user in mind. As part of the Web site validation process, Web designers ensure their pages can be accurately displayed by various Web browsers.

Hyperlinks, graphics, tabs, and all other buttons need to be easily marked and accessible. In addition, a companys contact information should be easy to find. An email address or phone number creates trust with Web users.

Web Design Tip Number 3: Online and Offline Promotion

Web search engines may not find a Web site unless it is properly promoted online. Submitting the site to search engines and to directory services is a good place to start. Businesses also need to promote their Web site offline in order to attract visitors they may not be finding online.

Web designers encourage site owners to capitalize upon promotion via other Web sites, social networking communities, online and print magazines, billboards, and newspaper ads. Additional online methods include pay per click advertising and search engine optimization techniques.

Web Design Tip Number 4: Consistency

Web designers make the pages throughout a site consistent. This means all colors, images, font sizes, text sizes, etc. are to be uniform. Having too many colors, text of different sizes, or inconsistent images may confuse the reader and distract them, or even worse, prevent them from making a transaction. A total of four colors is typically recommended.

Web Design Tip Number 5: Bot Accessibility

Search engines bots have millions of Web pages to crawl, which means a sites design must be bot accessible. This makes download time a crucial factor in Web design. If a site takes too long to access, then the bot moves on to another Web site.

Web designers warn against hosting a site with a lot of graphics and animation. These special effects may slow down the download time of a page severely, and as a result, not be crawled as frequently or as deeply by search engine bots.

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