Companies miss out on potential revenue because they do not understand how to
attract and maintain the attention of Web users. Many businesses make the mistake
of assuming it is enough to host a Web site, and they do not invest the time
in learning how to improve upon their Web
design.
Here are five tips to help businesses improve the allure and usability of
their Web site.
Web Design Tip Number 1: Legible Pages
Legibility is one of the most important traits regarding Web design. Web designers
pay careful attention to particular features of each page.
The text and background colors of a page need to complement each another,
or the reader may have a difficult time deciphering the text. Applying dark
text
to
a light background is encouraged by Web designers.
In addition, the size of the text is a major factor. The font size should
be large enough so it can be easily scanned by all readers. A feature that
allows the reader to make the text larger or smaller according to their personal
preference is also recommended.
Web Design Tip Number 2: Easy Navigation
The elements of Web
design are created with the user in mind. As part of the
Web site validation process, Web designers ensure their pages can be accurately
displayed by various Web browsers.
Hyperlinks, graphics, tabs, and all other buttons need to be easily marked
and accessible. In addition, a companys contact information should be easy
to find. An email address or phone number creates trust with Web users.
Web Design Tip Number 3: Online and Offline Promotion
Web search engines may not find a Web site unless it is properly promoted
online. Submitting the site to search engines and to directory services is
a good place to start. Businesses also need to promote their Web site offline
in order to attract visitors they may not be finding online.
Web designers encourage site owners to capitalize upon promotion via other
Web sites, social networking communities, online and print magazines, billboards,
and newspaper ads. Additional online methods include pay per click advertising
and search engine optimization techniques.
Web Design Tip Number 4: Consistency
Web designers make the pages throughout a site consistent. This means all
colors, images, font sizes, text sizes, etc. are to be uniform. Having too
many colors, text of different sizes, or inconsistent images may confuse the
reader and distract them, or even worse, prevent them from making a transaction.
A total of four colors is typically recommended.
Web Design Tip Number 5: Bot Accessibility
Search engines bots have millions of Web pages to crawl, which means a sites
design must be bot accessible. This makes download time a crucial factor in
Web design. If a site takes too long to access, then the bot moves on to another
Web site.
Web designers warn against hosting a site with a lot of graphics and animation.
These special effects may slow down the download time of a page severely, and
as a result, not be crawled as frequently or as deeply by search engine bots.
Sources
Increase Text Size
Decrease Text Size
