Use E-Commerce to Appeal to Cost-Conscious Consumers in a Recession |  | E-commerce development is well recognized as a less expensive way to build a business than traditional retailing. However, it can also provide a marketing edge at the times it matters most--when the economy is down and customers are few and far between. Specifically, e-commerce development can be geared toward appealing directly to customers interested in saving money. While thats almost always an effective marketing approach, it is especially timely during a recession. With overall retail growth projected to be flat for 2009 and slow beyond that, it may prove to be a necessary tactic for growth. Read the full article >> |