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Higher Health Care Costs Ahead for Businesses

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Higher Health Care Costs Ahead for Businesses

As states across the country await the outcome of President Obama’s push for dramatic and wide-reaching health care reforms, a new study indicates the consequences could be dire for small companies which are especially vulnerable to rising costs of health care. Read the full article >>

As companies scramble to gain a presence on social media Web sites, they should not forget that any social media effort should be part of a larger e-commerce development strategy. In turn, that e-commerce development strategy should be designed to support the overall marketing mix. Read the full article >>

A smartly run call center can build a brand and grow a customer base. Call centers that ignore the basic tenets of good customer service can do irreparable damage. For those organizations considering outsourcing customer service, here are the five mistakes to avoid during the strategic planning stage. Read the full article >>

Besides managing the reception function, a live answering service can be used in a pure marketing capacity to test advertising messages and media. For example, a print ad placed in different magazines or newspapers can have a different phone number assigned to each publication. Read the full article >>



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