The Evolution of Customer Communication
The way businesses interact with customers has changed in interesting ways via social media. The NYT profiled a Comcast customer service representative in Philadelphia who responds to 400 customer Tweets every day(!). The article also gives advice on how to care for customers with efficient use of social media. Let us assist in another way--by helping you find the perfect vendor for your business! 
| |  | Beginners luck is a thing that cannot be physically seen or held, but everyone knows it exists.
In the world of online marketing, luck is not to be counted upon. Nevertheless, beginners that have never utilized search engine marketing may find themselves at an advantage as they begin to use this advertising channel. While these advantages are more attributable to perspective than luck, these advantages are nonetheless real and available--to those who play their cards right.
New SEM Customers Can Get Some Killer Deals
Small businesses who have not used the services of an online marketing firm are likely to be able to strike a fantastic deal for a first round of search engine marketing. SEM companies not only compete fiercely against each other for new business, but are very confident in their product, and thus they often follow the "first one free" (or cheap) model.
Small businesses do not usually have the budgets to pay top dollar, but they typically pay for what works, and once they find what works, they may use it again and again. SEM companies know that dynamic and seek to capitalize on it. Small business owners should negotiate a low starting price, and then make sure that any results are clearly verified before engaging in a more continuous online marketing arrangement. Read full article >>
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