Marketing Basics: More Important Than Ever
In "Reverse Your Fortune with Sound Marketing," Kim T. Gordons first piece of advice is, to us, the most helpful: pinpoint your ideal customer. Determining who will buy your product or services--and why--is crucial in an economy dominated by needs rather than wants. Reach those ideal customers by letting us help you find the services your business needs. 
| |  | For several years now, there has been a trend in the United States toward increasingly restrictive telemarketing laws. For the most part, these restrictions have been backed by widespread popular support. The common perception is that these calls need to be reined in. Is it possible, however, that telemarketing rules can go too far, to the point where they actually inconvenience consumers? A recent example shows that this may be the case.
The example involves a petition to the Federal Trade Commission (FTC) concerning telemarketing and the porting of telephone numbers (the transfer of landline numbers to cellular phone services). If the FTC grants the petitioners view, it would be an even greater burden on telemarketers--and very likely, their customers as well.
Key Exemptions for Telemarketing Calls
Even as do-not-call lists and other restrictions on telemarketing sales have proliferated, there have been two key exemptions that have allowed telemarketing calls to continue in certain cases.
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