The New Yorkers article on the breakfast wars of the late 1920s illustrates the possibility of growing during a recession (or worse). Cold cereal was still a new concept to consumers, and when the Great Depression hit, Post and Kellogg responded very differently. Like many companies in todays tough economy, Post cut back on advertising. Kellogg, however, doubled their ad budget, buying radio spots featuring Snap, Crackle and Pop. By taking a risk, Kellogg raised its profits by 30% and had become the industrys domninant player by 1933.
Has your business grown during the recession? Share your story with us!
Although real estate transactions and warehousing strategies get most of the media attention in the supply chain services business, a simple solution for cost savings and environmental impact sits in front of many executives. Pallets, the often-ignored workhorses of the warehousing and shipping industries, have become hot commodities. A new breed of third-party logistics companies hopes to save clients money by managing pallets more effectively.
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