How an Outdated Web Site Could Hurt Your Business

Follow us on Twitter In this email: 1. How an Outdated Web Site Could Hurt Your Business 2. E-Commerce Development: Using Coupons to Attract a Bigger and Richer Audience 3. Pay Per Click + Natural Search: A Great Combination 4. Five Ways to Gauge the Impact of SEO Services How an Outdated Web Site Could Hurt Your Business Search Engine Watch columnist Carrie Hill notes that small businesses are more likely than their larger counterparts to put off updating their Web sites. She warns that an outdated site could hurt your business in a new way: site speed may soon affect your SEO ranking. Judging from Googles presentation at PubCon, their next factor for ranking sites could be how fast a site or page loads. Hill discusses the newest SEO challenge for site owners and provides tips on measuring your site speed here. Let us help you find crucial resources--including Web design--for your business. See below for further advice on getting the most out of your Web presence. E-Commerce Development: Using Coupons to Attract a Bigger and Richer Audience A recent poll shows that consumers are becoming increasingly conscious of Internet coupons. This is not simply a function of the recession, either--Internet coupon usage rates are actually highest in the upper income brackets. This suggests it is crucial to make online coupons part of an e-commerce Web site strategy. Read the full article >> Pay Per Click + Natural Search: A Great Combination Everyone agrees that people use the Web to find stuff. For those wishing to sell stuff to those searchers, the question is how best to be found. On that topic, there is considerably less than universal agreement. Some people claim that pay per click marketing, well done, is all thats needed to attract targeted traffic. Others assert that pay per click advertising is overrated, and showing up in natural search results is what really matters, because searchers automatically discount paid ads. Read the full article >> Five Ways to Gauge the Impact of SEO Services Search engine optimization services are designed to bring visibility to a companys Web site. A high-impact Web site is todays equivalent of a coveted address on Main Street. Of course, gaining that position isnt as straightforward as signing a lease contract. The metrics of success in todays economy define visibility in terms of public interaction with the business Web site. Read the full article >> Get more buyer advice Do you provide business services? Become a Vendor Are you an expert in your field? Write an article © VendorSeek, 1051 East Hillsdale Blvd., Suite 800, Foster City, CA 94404