How Twitter Can Help or Hurt Your Business

Follow us on Twitter In this email: 1. How Twitter Can Help--or Hurt--Your Business 2. Warning: 401K Plans May Cause Employee Appreciation 3. VoIP Services for Small Business 4. Telemarketing Sales: 5 Tips for Making the Cold Call Effective Again How Twitter Can Help--or Hurt--Your Business Razorfish recently released a study of people who follow specific brands on Twitter. A whopping 97 percent of the studys survey takers said that their online experience with a brand "influenced whether or not they would purchase an item or service" from the company. 65 percent indicated that their online interaction with a brand changed their opinion of that brand. What do these results mean for your business? Even if youre a small company, the way you relate to customers online has an impact, so youd be wise to have a strategy in place. Read more on the study here--and see below for more advice on helping your business succeed. Warning: 401K Plans May Cause Employee Appreciation Companies that offer 401K plans to employees used to be a dime a dozen. Now, with the downturn in the employment market and the general economy, companies that offer 401K plans can be particularly attractive to job seekers. Companies that sponsor 401K plans stand out today more than ever. With a cogent strategy that takes into account workers desires to invest in their financial future, offering a 401K plan can still make plenty of sense for employers. Read the full article >> VoIP Services for Small Business The needs of small business are not those of big business. The budgetary issues are different, as are economies of scale. For better or worse, the time frames used for planning are not the long-term horizons of the conglomerate. In turn, technology addresses large corporations before small, but VoIP providers have begun to address small business needs. Indeed, they offer products suitable for micro-business, sole proprietors, and individual consultants. Read the full article >> Telemarketing Sales: 5 Tips for Making the Cold Call Effective Again Telemarketing sales techniques that focus on quantity over quality are destined to fail. Thats why businesses that spend the extra time and resources to properly qualify potential leads reap the rewards. Cold calling without properly qualifying the lead is not only a waste of resources, its downright dangerous for businesses in this world of Do Not Call registries and ever-increasing FCC regulations. Read the full article >> Get more buyer advice Do you provide business services? Become a Vendor Are you an expert in your field? Write an article © VendorSeek, 1051 East Hillsdale Blvd., Suite 800, Foster City, CA 94404