| | |  | A group of statisticians and programmers are one million dollars richer after winning Netflix’s challenge to improve the company’s movie recommendation system. Successfully predicting what people will buy is key to customer retention for companies like Amazon and Pandora. How can your business anticipate customer needs? Concentrate on that while we help you search for the perfect vendor. | |  | Its easy for telemarketing practitioners to feel as though they are defending a rapidly-shrinking territory. Traditional landlines are disappearing; do-not-call lists further shrink the field of targets; and a barrage of new regulations has made telemarketing feel a little like playing dodgeball. Still, there is good news on the telemarketing landscape in the form of text messaging and other mobile phone techniques. Naturally, this involves rethinking the definition of a telemarketing call, but that rethinking would be timely. The nature of telecommunications is changing rapidly, and telemarketers need to change along with it. The classic business school example involves the railroad industry. At the beginning of the 20th century, the railroads dominated transportation. However, by the second half of the century, they had been reduced to a lesser role, behind automobiles and airlines. The takeaway is that, had the railroad companies thought of their role more broadly--had they perceived themselves as being in the transportation business, rather than narrowly in the railroad business--they might have captured some of those new markets rather than being victimized by them. Read the full article >> | |  | Advertising has always been a tricky business for legal professionals. While the most storied law firms rely on long-time clients and on personal referrals, new practices often make hard decisions between keeping up appearances or bowing to the pressure of the marketplace. Loud ads on television, in the yellow pages, and on bus stop benches may get some results, but often run the risk of branding lawyers as ambulance chasers. Pay per click advertising campaigns have changed that, especially for practices that need to revive their client rosters during lean economic times. Expert PPC management strategy can generate leads without risking a firms image or running afoul of industry regulations.
In contrast to loud or disconcerting television ads, a PPC management strategy offers a more nuanced view of a law firm, making it more attractive to higher value clients. Few law firms have the resources to run their own advertising strategies in house, relying instead on expensive referral networks or other cookie-cutter creative elements. Instead, with the help of pay-per-click optimization experts, law firms can target Web surfers who search for the kinds of terms that would suggest their need for legal advice in a firms core specialty. Read the full article >> | |  | All over the world, once-empty factories and warehousing centers are finding new life as the hubs of 21st century "logistics parks." As failing companies leave behind their freight and transportation infrastructure, entrepreneurs have discovered the potential in bundling critical distribution centers in strategic locations. Falling real estate prices have made it easy for warehousing operators to bundle neighboring parcels and to create next generation "super-hubs" for trains, trucks, and ships. Large companies, looking to undertake extreme cost cutting measures, have adopted outside distribution and warehousing services in record numbers. Affordable online commerce and fulfillment services close the gap from the other end of the business spectrum, allowing small business owners to collaborate with outsourced warehousing and shipping companies to provide the same level of customer service as Fortune 500 enterprises. Read the full article >> | | | | |
© VendorSeek, 1051 East Hillsdale Blvd., Suite 800, Foster City, CA 94404 | |
Vendor Login
Increase
Text Size
Decrease
Text Size
View All Newsletters
