The Wests Small-Business Showdown

Follow us on Twitter In this email: 1. The West’s Small-Business Showdown 2. Accelerating ROI on Business VoIP Phone Systems 3. Group Health Insurance: Shopping Informed 4. Preparing for the Future of Search Engine Optimization The West’s Small-Business Showdown There’s a battle to woo small businesses in the West: Nevada vs. California. The Silver State recently launched a PR campaign exhorting Left Coast entrepreneurs to do business in Nevada instead. An annoyed lawmaker is now firing back with a round of pro-California ads. Friendly rivalry aside, we’re hoping anyone currently on the fence will choose the location best suited to their needs. Speaking of which: work with us to find the right vendor for your business! Accelerating ROI on Business VoIP Phone Systems VoIP providers have used business owners concerns about the economy to their advantage, emphasizing low service fees and cheap international calling. For CIOs and CFOs, however, the true test of a VoIP service requires more than just a cents-per-minute analysis. Corporate leaders increasingly select their VoIP service providers based on how quickly a technology investment can pay for itself. When columnist Doug Mohney attended the VoiceCon conference in Orlando last spring, buzz about the latest VoIP services and products was drowned out by a consistent concern from purchasing representatives: pushing the break-even data on new technology spending from the industry standard eighteen months to an unprecedented six months. Mohney reported that many buyers now constrain their purchases to projects that can demonstrate significant returns within the same fiscal year. Read the full article >> Group Health Insurance: Shopping Informed A business health insurance plan is part of a corporations basic organizational infrastructure. It helps attract and retain employees; it helps keep the workforce healthy and productive; and its also a significant budget item across all departments. For these reasons, the selection of a business health insurance plan is a key strategic decision. Research into group health insurance offerings should be conducted by a person or a team specialized enough to become knowledgeable on the subject quickly. The final decision, however, should be reviewed by senior management to balance both the human resource and financial perspectives, as these may be in opposition regarding the cost/benefit trade-off of different group health plans. Read the full article >> Preparing for the Future of Search Engine Optimization Search engine optimization is an evolving art. Yesterdays innovations are todays best practices--and tomorrows old hat. SEO specialists are ever-vigilant for advances in search technology, striving to stay a step ahead of the state of the art. By partnering with an SEO service, businesses can ensure a Web presence that takes full advantage of Internet search and stays at the top of the rankings. The most effective search engine optimization services stay up on the newest developments in Internet search and adjust their SEO strategy accordingly. Businesses searching for a reliable partner should make sure the service specialists have an eye not only on todays algorithms, but also on future developments that could impact organic search rankings. Read the full article >> Get more buyer advice Do you provide business services? Become a Vendor Are you an expert in your field? Write an article © VendorSeek, 1051 East Hillsdale Blvd., Suite 800, Foster City, CA 94404