Millions of potential customers surf the Web each day. In the past decade, many
businesses improved revenue by connecting to consumers online. Sales have grown,
but competition on the Web is fierce in all industries. Businesses must become
educated on how to market to consumers on the Internet. Web page design can affect
the popularity of a site. Here are some tips that can make the Internet into
a profit center.
Tip 1: Putting the Kibosh on Counters
Some Web page
designers place counters on their site. Counters show how many
browsers have visited the page so far. They can make a site look amateur
and informal. If a companys site is young, displaying the number of visitors
may make the site seem ineffectual to onlookers.
Tip 2: Whats that flash?
Flashing icons and text can distract browsers. Some Web
page designers insert
flash and other glitzy content on sites in order to add to their appeal.
This can be detrimental to the popularity of a companys website. A business
should impress visitors with products and services, not computer effects.
Tip 3: Page Titles
Page titles should be clear. Browsers see page titles when perusing search
results and when on individual sites. Clever titles may be appreciated by
some readers, but most of the time, Web
page designs need to be easily understood
in order to serve the most customers.
Tip 4: Unethical Tactics
Businesses often use search engine optimization techniques when setting up
their websites. This means they try to manipulate the natural and paid search
results in order to attract more browsers to their website, which is standard
practice. Many Web
page designers, though, are inclined towards unethical
ways of acquiring higher rankings. Search engines are aware of these nefarious
methods and penalize sites that employ them. Companies should not let in-house
designers or outsourced vendors partake in unethical Web building.
Tip 5: Blog
Some companies include a blog on their site to connect to their industry and
customers. Unfortunately, some companies do not post often enough to keep
the attention of browsers. Blogs can be a great addition to a website, but
they need attention. This means writing several posts a week, responding
to readers, and engaging customers in dialogues.
Tip 6: Introductory Advertisements
Web page designers may set up an ad to appear on a page before the true content
is seen. Some think a browsers inclination to purchase products and services
increases when they are confronted with a ten-second advertisement. These
pages often irritate browsers. Putting customers in a sour mood right before
they visit a companys site can have adverse effects on sales.
Sources
Entrepreneur
NY Times
