Millions of potential customers surf the Web each day. In the past decade, many businesses improved revenue by connecting to consumers online. Sales have grown, but competition on the Web is fierce in all industries. Businesses must become educated on how to market to consumers on the Internet. Web page design can affect the popularity of a site. Here are some tips that can make the Internet into a profit center.

Tip 1: Putting the Kibosh on Counters
Some Web page designers place counters on their site. Counters show how many browsers have visited the page so far. They can make a site look amateur and informal. If a companys site is young, displaying the number of visitors may make the site seem ineffectual to onlookers.

Tip 2: Whats that flash?
Flashing icons and text can distract browsers. Some Web page designers insert flash and other glitzy content on sites in order to add to their appeal. This can be detrimental to the popularity of a companys website. A business should impress visitors with products and services, not computer effects.

Tip 3: Page Titles
Page titles should be clear. Browsers see page titles when perusing search results and when on individual sites. Clever titles may be appreciated by some readers, but most of the time, Web page designs need to be easily understood in order to serve the most customers.

Tip 4: Unethical Tactics
Businesses often use search engine optimization techniques when setting up their websites. This means they try to manipulate the natural and paid search results in order to attract more browsers to their website, which is standard practice. Many Web page designers, though, are inclined towards unethical ways of acquiring higher rankings. Search engines are aware of these nefarious methods and penalize sites that employ them. Companies should not let in-house designers or outsourced vendors partake in unethical Web building.

Tip 5: Blog
Some companies include a blog on their site to connect to their industry and customers. Unfortunately, some companies do not post often enough to keep the attention of browsers. Blogs can be a great addition to a website, but they need attention. This means writing several posts a week, responding to readers, and engaging customers in dialogues.

Tip 6: Introductory Advertisements
Web page designers may set up an ad to appear on a page before the true content is seen. Some think a browsers inclination to purchase products and services increases when they are confronted with a ten-second advertisement. These pages often irritate browsers. Putting customers in a sour mood right before they visit a companys site can have adverse effects on sales.

Sources
Entrepreneur
NY Times