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The Challenge and Opportunity of Telemarketing Laws
While telemarketing laws have posed new challenges, there are also opportunities for telemarketing companies which can adapt to these laws. From building on previous relationships to raising the professionalism bar, companies can take away helpful tips for continuing telemarketing campaigns in spite of tough new laws regulating telemarketing. Boosting sales is always a priority, and these tactics help keep it that way.
Any company that depends on telemarketing sales to drive new business has faced a steep challenge in recent years, in the form of an increasingly restrictive legislative environment. This challenge has required telemarketing companies to be resourceful, but ultimately it presents an opportunity for companies to adapt to the new laws.
Further complicating the challenge is the fact that the regulatory environment is something of a moving target, with new laws being layered on top of old ones and often with overlapping jurisdictions. However, there are some general approaches that can keep telemarketing sales a part of the marketing mix.
Legal Landscape for Telemarketing Calls
How have restrictions on telemarketing calls become tighter over the years? There are several examples:
Telemarketing restrictions tend to have a strong populist appeal, which is why there has been fairly bipartisan support for them in recent years.
Facing the Challenges of Telemarketing Laws while Maintaining Sales
With the regulatory deck stacked against telemarketing, how can companies still maintain a telemarketing sales effort? There are several ways to respond to the regulatory environment, including the following:
Hidden Opportunities of Telemarketing Laws
Adapting to the laws can be more than just a necessary evil. Given how crowded the telemarketing field had become, companies today can benefit from telemarketing approaches which effectively distinguish them, allow them to survive in a thinning field, and obtain consumer buy-in. High-quality telemarketing companies are best positioned to take advantage of these hidden opportunities.