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What Information to Place in Your Business Plan

Are you planning to make your business into an empire? You will have to compose a business plan. A well-structured business plan enables you to put your thoughts down on paper and convey your ideas to investors and supporters.

Begin writing your plan as a reporter would approach a story; address the who, what, when, why, and how of your business.

Who
Write about your background in relation to your field. You want to introduce yourself, reasons for beginning your venture, and explain your aspirations. Write about your partners, employees, and the record of your business. Mention accomplishments and how your business is distinguished in relation to others in your industry.

What
Explain your products or what type of services your company provides. Give some information on the past success of providing your products/services and what kind of projections you can make in relation to future revenue. Explain how consumers benefit from purchasing your goods and services.

Where
Tell about the location of your existing business, and where you would like to open other facilities. Provide information that would be useful to your investors such as number of facilities, dimensions of warehouses, how (and if) your climate affects business matters.

Why
A traditional sales tactic is to paint a portrait of a problem and posing your products and services as the solution. You must relate why you have decided to offer your goods and services and why you believe that they will be coveted by consumers. In essence, you want to tell why your products/services are worth investing in, producing, and buying.

How
You want to outline your marketing, public relations, and sales plans. How will you establish your business and connect with your consumer markets? You must put this information on paper in order to put investors on the same page as yourself. Give details in relation to how much money you will need to begin, run, and expand your business. Explain how your ideas will come to fruition in reality.


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