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Do you want to attract attention?
Indeed it is a reality to convert your emails into sales, but it is not that easy if you are going to be lazy and lackadaisical. There is an intricately crafted grace that goes into orchestrating an email and the information here contained will help you procure your talents further. People and businesses can get a large number of emails a day, so you do not want be addressed in the same manner as spam. Good things take time; invest your time in constructing emails wisely, and you will see tremendous results.
- It all starts with a direct and captivating headline. You want the recipient to open the email and it starts with a topnotch header.
- Begin the email with the most important information first and then lead into secondary information.
"The great leaders have always carefully stage-managed their effects."
- You want to make a distinction between you and your competitor. Why should they use your product/service and not theirs?
- Avoid writing in first person. If you want it to be more personable use "we" in referring to your business.
- In converse to what was just stated, do address the recipient in first person. This will make it seem that you are not just attempting to make a sale, but you are taking the time to personally address them.
- Keep your sentences short and succinct. The attention span for reading an email is generally short due to the high number people receive.
- You want to enchant the reader, so every line should compel them to go on to the next.
- Emailing is just one way for great marketing. If you want to check out other ways to angle your marketing in a unique way check out VendorSeek's article on the subject.
"The sign of a great man is the closer you get, the greater he seems."
- Your product or service is going to be useful to the potential consumer, so present them a problem and explain how your product or service is the solution.
- If your company has some statistics that are outstanding, weaving them in somewhere can't hurt to ameliorate credibility.
- DON'T BE HAVIN' NO GRAMATICAL (JUST KIDDING)-DO NOT HAVE GRAMMATICAL OR SPELLING ERRORS IN YOUR EMAIL!
- Make sure that you clearly have all of your contact information plainly seen on the email; you are a reputable business with nothing to hide.
"The great man makes the great thing."
- If your email entails announcement of a sale, then make sure that there is a sense of exigency attached to the email, as if they will be missing out on something extraordinary.
- For more insights into writing business-to-business emails check out VendorSeek's article in their Industry Experts section.