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Pay Per Click Privacy Management: Privacy Practices Make a Difference
When deciding which pay per click management company to work with, its common to base the decision on numbers. Conversion rates, cost-per-click, and keyword values are all important numbers to know. But the decision of what pay per click optimization firm to hire should not be based purely on numbers. One pay per click optimization firm could have better numbers than another for the wrong reason.
Pay Per Click Privacy Policies: Read Along
Once it has been established via metrics that a pay per click management firm has achieved results in the past, it is time to make sure that those results were achieved in a way that is consistent with respect for privacy. There are many technologies that track the actions and behavior of Internet surfers, and there is nothing inherently wrong with that. Studies have shown that 99 percent of Internet users operate with cookies enabled.
However, that doesnt mean that anything goes. Selling customer information to third parties, for instance, is a perennial hot button issue for Internet marketers. As a pay per click optimization client, being associated with a company that uses clicks to obtain names and then passes those names on to the highest bidder (or a variety of low bidders) can mean exposure to bad press or even lawsuits.
The giant social networking site Facebook recently ran into trouble of this nature, when it announced that even if users canceled their accounts, the content generated would still be kept and used by Facebook. At the same time, pay per click management firms wouldnt be doing their job if they didnt try to offer a meaningful relationship with customers, and collecting information is a part of that goal.
The answer may be the infamous it depends. It depends on the needs of the client, the product being marketed, maybe even the group of customers being marketed to. Nevertheless, pay per click marketing firms who do things the right way often look much the same, in terms of their privacy policies. Common privacy-related principles of such firms include:
Pay per click optimization firms that are as comfortable talking about those seemingly nebulous concepts as talking up the conversion rates on their latest campaign can be trusted to steer clear of bad press or lawsuits.
Two things that seem so far off and unreal...until suddenly they appear.