Logo Design FAQ
By
VendorSeek
Can I get my existing logo redone? Most logo designers will encourage it. If your design seems to be getting old and losing its appeal, then a new design may be a good, fresh start for your business. Statistics show that businesses tend to change their logo at least once every ten years.
Who will ultimately own the rights of my logo? Almost all logo design companies will tell you that your logo is yours outright.
What if I do not completely like my logo? You will find that it is common for most logo companies to pride themselves on their work and if the customer is not satisfied, they will refund the money or go back to the drawing board. There are several companies out there that will redo the logo as many times as it takes to satisfy their customer.
Is a corporate image the same as a logo? No, they are not. A corporate image is usually very simple, which makes them very recognizable. Illustrations are more involved and lose clarity when reduced in size and not very recognizable from a distance.
Will I be provided with samples? Logo companies usually provide you with opportunities to see samples via the Web or through printed representation.
What are vector files? Vector files can be resized, scaled, and enable the user to change color or fonts of an image. Vector files are used by professional designers and print shops. GIFs or bitmap formats are recommended for Web sites.
What is a bitmap file? Bitmap files are popular and the best to use on the Web. They can be used with most word-processing applications. They are small in size, but hard to manipulate because they are inefficient in resolution. The most popular bitmap files are GIF, JPEG, TIFF, and BMP.
What are Pantone colors? Pantone or 'spot' colors are used by professional print shops. It is a color system that helps designers, print shops, and customers talk universally about color.
What services do logo designers usually provide? Letterhead, envelope, business card, and Web site design.
What if I wanted the logo to be based on my own design? This is encouraged by the design companies (less work for them). Designers will usually have a creative session with you to discuss what the logo should look like and most likely will not have any problems with your ideas. They will simply provide their insight and let you know of any limitations.
What is the difference between a print logo and a web logo? Print logos warrant a higher resolution and need to be saved in certain standard print format. Web logos require a much smaller resolution (they only need to be displayed on screen). They are not a good choice for printing (they will appear blurred or jagged on paper).
Can I get my logo designed strictly through the Web? Most likely any logo designer to be found on the web would say, "Of course."
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