Make Big Marketing Strides with a Small Budget
By
VendorSeek
How much thought and time is invested in your company’s marketing pursuits? Marketing should be a continuous process for all businesses, but sometimes, a budget will warrant more or less investment. The bad news is that larger companies always find the time and money to market their brand, products, and services. The good news is that you do not always need a big budget to make an impact on the public; you only need creativity.
The following article illustrates some ideas for marketing on a smaller budget:
Make them feel special Little things matter a lot. You may not have the funds to reach every customer relevant to your industry, but don’t forget about the customers that you immediately have. Make it an effort to impress them with every opportunity. For instance, a handwritten thank you letter with each purchase is a classy touch. Yes, it takes time but it cost pennies to do and positive impressions are priceless.
A business card that is not only a business card All business people have business cards. They are exchanged, they are put in someone’s pocket, and they are most likely discarded. What if your business card served some other, useful purpose? For instance, make your card a notepad with your logo on every sheet or a pen that will remind the recipient of your company with each use.
Be selective Guess what? Not every customer is created equal. Focus your marketing energies on the customers that make a big impact on your business- the big spenders. You will save more marketing dollars in bypassing those that contribute at a marginal capacity. Direct your premium services and marketing to the customers who mean the most to your business.
Be different Many companies employ e-newsletters. This is good practice because it is cost efficient. In supplement to the e-newsletters, send old-fashioned letters as well. This will make your business stand out amongst the masses. More important than how you deliver the information, is the content of the information. Inform your customers of something of interest to them whether it is events in the industry, news about the company, or premium offers.
Flex your mental muscles The Web creates many platforms for a learned businessperson to display their knowledge. Start a blog, participate in forums, write freelance articles for industry Web sites, etc. Millions of people are perusing the Web every day; impress browsers with your conveyance of knowledge. It costs nothing and any business consultant would tell you that it is a smart marketing decision.
Pitch the media The media is a powerful (and free) way to publicize your business. Pitch stories to the media in relation to your business, compose press releases, and frequently send your media kit to local and national entities. It is a challenging process to get the media’s attention, but it is well worth it when you do.
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