Did you ever think about why models are used in ads? The reason is simple: because people like to look at them. For as long as there has been advertising, consumers have made a positive association between the aesthetically-pleasing model and the companys product or service.

Web sites are the models for your products andservices. There is a positive correlation between your conversion rates and the look and usability of your Web site. High-quality Web design can provide a great looking site that is user-friendly and will attract business and increase sales.

Models have genetics to thank for their attractive exterior. Think of a Web design service as the genes of your site. Depending on their abilities, they have the means to make your site into a masterpiece or a disaster. You cant choose your parents, but you can choose your Web design service. There are a number of things a Web designer can do to make your business more attractive. Lets take a look at some:

The About Us Page

This page is very important to a Web site, but often neglected. This not only tells the browser who you are, but also what you can do for them. Tell your potential consumers why your site will be useful to them. You want visitors to know the value of your site.

URLs

The Web addresses of pages may be changed once they are moved within a site or archived. A business will be risking better search engine placement if they change their pages URLs. The Web design should construct the site so that pages can be archived without changing the address

Content Dates

Web browsers want to see fresh content. Novelty keeps the customer coming back. Like offering new products or services, a Web site should offer new content. Putting dates on the content will give visitors a frame of reference in relation to the content. It is also good Web design practice to have an indicator of when the last time your site was modified somewhere on the homepage.

Dating your information also helps with credibility. If you have certain information that has recently been refuted, having the date on your content will give a reader a time frame. Any inconsistencies between what is stated on your site and what is recently published elsewhere can be accounted for.

Links and Content

Having plenty of links and content is good, but they are better if organized. Writing content for the Web is much different than writing for other written mediums. Browsers do exactly that -- they browse. It is necessary for your Web design to break information into headings, subheadings, and bullets. The same is true for links. It is great to have more in-depth information available via links, but make sure they are organized.

Images

Images are great to use--sometimes. Images work well to ameliorate branding, but they must be used in moderation. Images used to better illustrate content or placed as guides to the reader are warranted and useful. Having too many images in your Web design could make pages load slowly and obscure text.

Page Titles

The titles on Web pages are extremely important. The titles are used to rank relevance in relation to a browsers search and keywords in the pages title. It is best to keep the titles under 64 characters, place keywords in the front, and make the title for each page as specific as possible.

Conclusion

Savvy Web design can do wonders for your site. The design of your site is an endeavor that a business cannot afford to neglect. The time and energy invested in the look and use of the site will return many times over.