VendorSeek.com: The Cupid of B2B

Mt. Laurel, N.J., February 1, 2008 -- VendorSeek, the business-to-business matchmaker, inspires love connections between buyers and vendors. The southern New Jersey-based company diligently assesses criteria and attributes in order to propose up to five vendors to buyers. Mochanin, a Web design and marketing company, and Bobcat of North Jersey and Mid Hudson, a compact equipment supplier, take pleasure in their harmonious match made through VendorSeek.

Founder, Ken Wisnefski, created the cupid-like business. “I envisioned a better way to facilitate the affiliations assembled in the business-to-business community,” remembers Wisnefski. “Yes, our service is great for both the buyer and vendor in regards to time saved and the ability to focus on other business matters, but I wanted VendorSeek to offer more than that. Our company seeks to unite two businesses, so they may engage in a lasting and mutually-beneficial business courtship.”

Buyers appreciate having a service like VendorSeek to align them with qualified providers rather than partaking in the frustrating and time-consuming search themselves. “We needed a Web design company to help us orchestrate our site,” offers Patrick Ryan of njbobcat.com. “Mochanin was one of the vendors presented to us. We were attracted to them immediately. They gave excellent examples of their work, and took the time to openly communicate with us about possibilities. Mochanin was a great fit; we were quickly ready for a big commitment.”

Buyers place quotes specifying the exact services they desire, producing quality lead opportunities for vendors. Jim Truong, of mochanin.com, likes foregoing the lengthy process of exploring for buyers. “Patrick knew exactly what he wanted,” relates Truong. “He wished to target the local market, and to do it better than his competition. He needed a service provider to aid him in realizing his goals through his Web site.”

Do the relationships built through VendorSeek, ‘the business matchmaker,’ last? Patrick Ryan and Jim Truong have strengthened their business pairing throughout the past year. “I communicate regularly with representatives of Bobcat of North Jersey and Mid-Hudson,” offers Truong. “They are happy with our service and we plan to help them expand on their marketing campaign.” Ryan has no question about Mochanin’s ability to continue to make the union mutually advantageous. “They do a great job for us, they help add to our company’s success,” narrates Ryan. “We appreciate the business relationship we have with them.”

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to get free quotes and qualified vendors to join the system. The site offers articles inspiring smart business decisions through their Industry Experts section.

VendorSeek.com Becomes a “Best Places to Work” Finalist

Mt. Laurel, New Jersey, October 23, 2007 – The Philadelphia Business Journal has nominated VendorSeek.com as a finalist in their Best Places to Work in the Philadelphia region program. The company received the honor due to its celebrated work atmosphere, benefits, working conditions, and ideology.

VendorSeek was one amongst hundreds of candidates at the onset of the evaluation. The Mt. Laurel-based company was elected as one of fifty finalists to make the prestigious list due to offered benefits and programs as assessed by VendorSeek employees.

“Employees are the foundation of any company,” states VendorSeek President, Ken Wisnefski. “Ingenuity and the pragmatic steps needed to establish a business would not be possible without them. Their satisfaction is warranted and VendorSeek’s success is contingent upon it.”

“I love working here,” relates customer service agent, Eddie Cilurso III. “VendorSeek provides employees with a voice and everyone here contributes towards our victories.”

“We are proud of the feedback our employees provided and honored to be a finalist,” quotes James Keough, Director of Marketing. “VendorSeek is a special place to work because of our attentiveness to each employee and our efficient lines of communication existing throughout the company. We think very highly of our employees and each one of them reciprocates the sentiment; the award is a testament to our culture here.”

The Philadelphia Business Journal features the winning companies in an addendum to their October 19 issue. Finalists are entitled to showcase the 2007 “Best Places to Work” seal on their Web sites and public relations material.

The program was started in June by the Philadelphia Business Journal and involved tabulating the results of thousands of online surveys completed by employees in order to establish a rank order. Top companies shared impressive reviews by employees in relation to work-life balance, respect and caring for employees, recognition of accomplishments, teamwork, and community.

“This is a well-coveted award,” states Wisnefski, “because it is not primarily based on outside factors or assessment. The decoration comes from the employees and their thoughts on the company. We have a phenomenal dynamic at work here, and I am so pleased that we have been recognized for that.”

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to place requests and get free quotes, while qualified vendors can become a part of the system. The site offers articles relating to their service categories through their Industry Experts section.

Online Marketing Enters a New Era: VendorSeek Introduces Pay-per-Lead

Mt. Laurel, N.J., August 28, 2007 – VendorSeek offers a new solution to online marketing: “pay-per-lead.” The online, business-to-business marketplace aligns buyers seeking services in over 150 categories with pre-qualified vendors. The VendorSeek business model serves as an alternative to the popular online marketing method of pay-per-click advertising.

Pay-per-click advertising is highly coveted by online advertisers because it brings them closer to the buyer. Jim Keough of Impact Direct, an online SEO provider, explains the attraction towards pay-per-click. “Other forms of online advertising such as pop-up and banner ads are noticeable, but you have very little control over when and where they appear. Pay-per-click ads are optimized to appear in relation to the services offered,” Keough states. “For instance, if someone searches for an SEO service, depending on my company’s investment in the pay-per-click campaign, we have a chance of appearing at the top of the results page. It brings you closer to the buyer; but pay-per-click has weak points. Competition for top spots and incidents of click fraud pose problems for advertisers using the form of marketing.”

VendorSeek offers online advertisers another option, realized in what they call “pay-per-lead” advertising. Robert Leckey, Vice President of Sales for VendorSeek, explains the business model. “Pay-per-click brings you closer to the buyer because you assume that those who click on your ad are looking for your service. VendorSeek’s model brings the vendors even closer to the buyer,” mentions Leckey. “A vendor in our system is contacted after a buyer has already filled out a request for the service. There are no assumptions; the buyer has made actions towards looking for a provider. Our vendors pay for leads, not for clicks; there is a closer proximity to the buyer and the sale in using our model.”

Many vendors have voiced their satisfaction with the system and disbanded their pay-per-click campaigns in order to “pay-per-lead.” “We have had great success with the VendorSeek system,” replies James Keough. “There is no blind searching for buyers as with traditional methods of marketing, and the closeness to the buyer is greatly improved in contrast to pay-per-click advertising. Pay-per-lead is the new way to market your services on the Web. The buyers are virtually brought to your doorstep; it is up to your sales techniques to start the relationship.”

VendorSeek brings something new to the buyer and vendor. “We offer a great option for the buyer and vendor,” quotes Ken Wisnefski, VendorSeek President. “The buyer does not need to spend business time looking for efficient services; they get up to five free competitive quotes per request. The vendors get a transparent analysis and effective method in relation to their return on investment; no marketing venture surpasses our pay-per-lead model.”

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to place requests and get free quotes, while qualified vendors can become a part of the system. The site offers articles relating to their service categories through their Industry Experts section.

Business Experts Offer Industry Insight: VendorSeek.com Allows Users to Learn from the Best via their Industry Experts Section

Mt. Laurel, N.J., August 7, 2007 – VendorSeek.com, widely regarded as the leading online business marketplace, provides a comprehensive Industry Experts section on their site with in-depth commentary on over 150 different business based services. The content is provided by professionals that are part of the VendorSeek.com Approved Vendor Network and is designed to enlighten readers on the ins and outs of various industries.

Company President, Ken Wisnefski, sees the Industry Experts page as a helpful resource for buyers to augment their knowledge and aid them in making beneficial decisions for their businesses. “Awareness is so vital in business. You need to know as much as possible in order to steer your company down the right paths,” comments Wisnefski. “The catalyst for starting VendorSeek was based on the vision to have a cohesive business marketplace. Hosting valuable knowledge is a part of my initial concept.”

VendorSeek.com encourages its vendors to add to the Industry Expert cannon. “We like the idea of our vendors’ information on our site,” states Wisnefski. “It endorses our efforts to help the buyers and it creates a great supplement to our own writers’ content. Andrew Pauson, President of Tele-Center Inc., is a contributor to VendorSeek’s Experts page. “We are happy to relay our wisdom through our articles on the site,” declares Pauson. “We enjoy the occasion to create a connection with the readers and present an experienced view into our industry.”

Jim Truong of Mochanin, a Web site service provider, appreciates the chance to share his company’s intelligence with potential buyers and other readers. “The industry we are in is constantly changing with new technology,” exclaims Truong. “Sharing our knowledge by addressing topics and questions that a buyer may have ensures that the client can make smarter buying decisions. The Industry Experts section is a great opportunity for us to share our insight about our evolving industry.”

The page is segmented into categories such as Marketing, Training and Consulting, and Call Center Services. “Our Web workers have done a fabulous job making the page more user-friendly,” mentions Wisnefski. “We have instituted a navigation system similar to Google. Readers can use the search box for a given topic and gain access to a list of articles pertaining to the subject requested.”

VendorSeek.com regularly adds categories to their site, thus increasing the range and amount of articles in their Industry Experts section. “We supply the demand of the buyer. Each new category creates opportunities to educate the consumers and amplify their awareness,” explains Wisnefski. “The Industry Experts section is part of the synergy present on our site. Our continuous growth ripples throughout all portions of our company creating new contingencies and helping us spawn new ideas.”

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to place requests and get free quotes and qualified vendors to become part of the system, in addition to offering articles relating to their service categories through their Industry Experts section.

Company Crowns Both Buyers and Vendors the Winner: VendorSeek’s Model Awards Vendors with Leads and Buyers with Multiple Quotes

Mt. Laurel, N.J., July 12, 2007 -- VendorSeek.com bases their model around the benefits of multiple quotes. The online marketplace, launched in 2002, provides buyers with multiple quotes from their 7,000 + vendors. The business-to-business service provides competitive quotes to buyers in over 150 categories including commercial loans, Web site design, and search engine optimization.

VendorSeek President, Ken Wisnefski, procured the vision for his company well before its inception. “Before I started VendorSeek, I worked in the business industry,” states Wisnefski. “I realized there were many opportunities to buy services, but there was no cohesive way of analyzing your options and getting a competitive quote without having to go through many motions; and in the business world, time is very valuable, you cannot spend a whole day contacting vendors and pondering which move is the best for your business.”

Jim Keough of Impact Direct, an SEO (search engine optimization) service, offers comment on VendorSeek’s system, “We are both a vendor and a buyer with VendorSeek. We attract leads from being in their system, but we also are in need of business services ourselves. We have success with getting great quotes. We save both time and money from working with other vendors in the system. Really, we save money on both ends, because we also do not have to worry about marketing as much. We get search optimization leads all the time from VendorSeek.”

Wisnefski compares his own concept to that of LendingTree, which enables potential buyers to get multiple mortgage quotes. “I really liked the LendingTree notion of buyers benefiting from the lenders competing for them. I thought the concept could be implemented into the business-to-business world,” states Wisnefski. “The great thing about VendorSeek is both buyers and vendors benefit. Buyers get competitive quotes and vendors get quality leads, which are increasingly difficult to accrue due to the large numbers of providers present on the Web. It is a beneficial situation for both sides.”

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to place requests and get free quotes and qualified vendors to become part of the system, in addition to offering articles relating to their service categories through their Industry Experts section.

Customers Create Business’ Categories: VendorSeek Supplies Services Based on the Demand of the Buyer

Mt. Laurel, N.J., July 5, 2007-- VendorSeek.com, an online business-to-business marketplace facilitating the commerce between buyers and vendors, is expanding their categories. VendorSeek offers free quotes from over 7,000 vendors in more than 150 categories such as Search Engine Optimization, telemarketing, Web site design, and warehouse services. The five-year-old company located in Mt. Laurel, New Jersey has added Commercial Cleaning and Postage Meter services to their categories.

The expansion was inspired by recent demand for the services and the ability to locate qualified vendors. “We have a lot of categories in the making,” states VendorSeek President, Ken Wisnefski. “Once we realize the potentiality and demand for a given service, we then recruit qualified vendors. The process takes some time due to our close screening and research on each vendor in our system. We pride ourselves in delivering quality to our buyers, so our vendors must be highly exceptional.”

VendorSeek’s President started his company because he felt there was a void in the business-to-business industry. “Before I began VendorSeek, I was working on a project involving multiple vendors,” exclaims Wisnefski. “It was a nightmare. Not only was it a laborious effort to find and contact the vendors, but there was such a huge difference in the quality of service. Quality vendors were available, but there was no way of foreseeing the good, the bad, and the ugly. VendorSeek’s vendors are pre-qualified, so there is no need to worry about their caliber.”

VendorSeek currently processes over 6,000 calls per month from buyers searching for services. Wisnefski describes how he gets ideas for new services from buyers, “Some buyers call looking for services that we do not presently offer. The requests are recorded and then we do some research on our own. If we can create a category offering prime vendors and will also be popular with buyers; we will deliver.

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to place requests for free quotes and vendors to submit a request to become part of the system, in addition to offering articles relating to their service categories through their Industry Experts section.

Businesses in Love with New Concept: VendorSeek Inspires Lasting Relationships between Buyers and Vendors

VendorSeek.com is the matchmaker of the business world. Since its inception in 2002, the business-to-business site located in Mt. Laurel, New Jersey has facilitated relationships between buyers and vendors. Much like a dating service for businesses, VendorSeek tailors their services to suit the desires of buyers and vendors. VendorSeek’s individualized and analytical approach to each request and match made, is stimulating more vendors and buyers to become a part of the process.

Finding a productive, lasting relationship is difficult in the world of business. Vendors spend money on attracting buyers to use their products and services, while buyers spend time locating efficient vendors to fulfill their needs. Both parties aspire to find one another, but with countless numbers of buyers, vendors, and outside factors, the process becomes frustrating.

VendorSeek President, Ken Wisnefski, was met with comparable frustration before he started the company. “I was working on a project which involved contacting multiple vendors for quotes and other information. I found the process to be impersonal and insensitive. Businesses want to make money, but there is more to it than that. Success will come when the right synergy is created. It is a process often devalued in business, because everyone is so anxious about their revenue. When the right relationships are created, the money will come. These sentiments served as the impetus for VendorSeek’s concept”

Wisnefski began a service that he sees as the cupid of the business world. “We are the matchmakers of business. Dating services help people start productive relationships, and that is exactly what we do for businesses. We closely study the dynamic of each buyer and vendor with the hopes of both starting something with a future and will make both parties happy.”

Wisnefski’s clients have been happy with the services he provides. Carisa Sanders of Carisa Sanders Marketing provided her sentiments on VendorSeek. “I would not ever think a company other than my own could produce such quality; but, it is true. I will not use another service no matter how they give me a song and dance of the quality.”

"MoreVisibility is very pleased with our relationship with VendorSeek,” stated MoreVisibility.com’s President, Andrew Wetzler. “We attract quality business from their services. The process is easy, associates are knowledgeable and helpful, and their Web site offers great information. We look forward to continued success in our partnership with VendorSeek and we are proud to be a contributing author to their Industry Experts page."

“Our customers are satisfied because it is a win-win situation for both vendors and buyers. We want the vendors to find buyers they can have a lasting, profitable relationship with, and we hope the buyers find the vendor that is the best match for them each time they place a request,” stated Mr. Wisnefski. “With each match we make, we closely analyze the position and needs of both the buyer and vendor. We make sure we are inspiring a lasting chemistry.”

Vice President of Marketing for Trade-In Solutions, Marco Bizzari had good things to say about VendorSeek. "VendorSeek.com made looking for the right vendor incredibly easy. Rather than searching the Web and fielding phone calls all morning to find the right company, I just went to VendorSeek.com and had the contact information of at least five different companies sent to me within 24 hours! I was literally able to sit back and let them solicit my business, instead of the other way around.”
VendorSeek is attracting more vendors and buyers away from traditional means of advertising in magazines, newspapers, and on the Web. For instance, pay-per-click (PPC) advertising is prevalent on the Internet. A company will pay a provider to host their ads on Web pages, and the company pays a fee according to how many times browsers “click” on the ads. Flaws, mostly caused by “click fraud,” have marred the process (incidents where competitors or other parties click on ads with no intention of making a purchase while raising the cost of the advertising).

Wisnefski sees VendorSeek as a better alternative to using pay-per-click and other methods. “We have had our own problems with pay-per-click. It can be a nightmare. I find some peace of mind in knowing that other businesses can forego the headaches and use our services. The vendors don’t need to spend money on something that is so impersonal, and buyers don’t have to blindly click on someone’s advertisement. Our process assesses what each party is looking for and can provide. When the analysis is complete, we produce something that is meaningful and productive for the buyer and vendor.”

Today’s business world is tightly packed with buyers and vendors, making it difficult to find the right connection. “It is difficult in current times to find the right fit at the right time for your business. Individuality and personal attention seems to be a luxury when it should be a necessity,” explained Wisnefski. “We are bringing that sentiment back to the business world. As in dating, no one wants to settle, and we don’t want our clients to settle. We make sure every buyer and every vendor is engaged in a tailor-made relationship.”

VendorSeek is bringing new life to business. Vendors seeking opportunities to begin lasting relationships with buyers are welcome. Buyers desiring the services of vendors found to suit your needs can find what they are looking for at VendorSeek.com.