A business entices customers by finding new ways to market their goods and products.
CD replication introduces a novel way to promote a business. CDs are capable
of holding a great amount of information. In addition, CDs are small enough to
distribute through the mail, at tradeshows, and in print publications.
The following article offers some suggestions to help businesses use CD
duplication to promote their goods and services.
Research CD Replication
Conduct a cost-benefit analysis. The more information, including visual and
sound, to be conveyed, the more cost-effective a CD can be. For example,
a real estate office with high-end property to sell could invest in large
brochures with amazing graphics and photos on heavy paper. Then add the cost
for mailing--it gets prohibitive. Contrast that with a highly portable CD
which holds enough data for a buyer to observe several homes as if he or
she were walking through them personally.
Use good content for CD replication
Find the right platforms to promote the CDs
Once the decision is made to use CDs for marketing purposes, it is necessary
to plan for what content will be recorded. A CD is still a novel medium,
inspire new ways to advertise goods and services. Marketing efforts should
be directed toward creating additional visual / audio intrigue for the product.
Creating a master copy and paying for CD
services is not enough.
Choosing the most appropriate platforms to sponsor the CDs is crucial.
Consider the following options:
Give away CDs at an upcoming tradeshow
Offer CDs in a physical store
Leverage print advertising by having an entity host an ad with the CD
Include CDs in the packaging of particular products
Send CDs in the mail to current and potential customers
Learn from the success and failures of others
Analyze competitors for marketing tips. Have others used CD
part of their marketing in the past? How well did the endeavor help their
sales? Were there particular platforms that were successful? Many businesses
learn how to take the next step by observing their competitors. Coke and
Pepsi have done it for years, as well as large car manufactures such as Ford
CD replication is a unique way to market a business, but it may not work for
all industries or target markets. Start small by initiating a small campaign.
Observe the return on investment. If a business observes that its CDs are
making an impact on the decisions of consumers, then they can expand the
campaign or use CD
duplication again in the future.
Work with the CD replication service
A chosen CD
replication service should have a good track record. It would be
to talk with vendors to get ideas about what kind of content to include on
the CD, where to promote them, and how to promote them.