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Online Marketing Services: Web Site Advertising
Learn how online marketing services help clients hone their messaging, build, place and monitor ads, and tweak them for strong return on investment.
Setting the Online Marketing Budget for 2010
Evolving trends in e-commerce plus lessons from the recession suggest that executives should be very assertive in assigning a share of 2010s budget to online marketing.
Old School and New School Working Together: Telemarketing and the Web
Telemarketing information can be used to make Web site visits more relevant, and browsing histories can be used to make telemarketing calls more timely and effective.
Both Local and Global: How Local Businesses Can Benefit from Online Marketing
Many small businesses have written off online marketing due to previous unsuccessful attempts. Is it time to look again at online marketing for local businesses?