How are browsers going to find your products and services? If you have established a rapport with them or impressed them, then they will search for you individually. Think about the millions of other shoppers potentially searching for your goods and services. They will search for a term or phrase. Most browsers do not look beyond the first return page. Search engines need to notice your pages.

Many factors contribute to your organic search ranking. There is a simple way to attract attention from search engines. Effectively employ your keywords.

What are keywords?

Keywords reference your products and services. Sites emulate keywords based on a browser’s search. For instance, if a site sold toothbrushes, then keywords would be toothbrushes, dental hygiene, bathroom products, etc. Whatever words or phrases a site projects a browser uses to look for their products or services, they make into their keywords so browsers find their site.

How to use your keywords

Many people think it is better to orchestrate keywords based on the search engines. This is half-true. Good SEO services know content will optimize keywords for engines and customers. Orchestrating pages for engines solely makes the content convoluted.

The following illustrates ways to use keywords for engines and customers.

- Use your keywords or phrases at least three times per page. Do not go overboard. Make the keywords fit naturally. Forced prose sounds silly. Choose the keywords first, to implement them naturally.

- Copy length is 300 words on average. This gives enough space to implement keywords but does not invest long periods. Reading copy on the Web is not like reading a novel. People want informative and concise content. Anything too long is not conducive to readers’ attention spans.

- It takes time to learn to write naturally. If the keywords are too apparent, the content is forced. Remember to write for the reader as well as the engine.

- Use your keywords in headlines and subheadings without forcing them. Do not use keywords in substitute for generic terms; meaning if the sentence sounds better with the word toothbrush rather than “super X brand toothbrush,” use the former.

- Use keywords as links. It is better to use the keywords as links, but other prose works too. You do not want to use keywords for every link on the page.

- Continuously test and track results. There is no golden set of rules. Each product, service, site, set of keywords, etc. is different. If at first you do not succeed, then modify and implement again.