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Search Engine Optimization News

Is your network ready for IP Telephony?
Successfully deploying IP telephony to your enterprise also means understanding the requirements for delivering toll-quality voice over your company's network infrastructure and then appropriately planning for, choosing and deploying the right IP telephony solution. Make sure your network is ready for IP telephony, download this paper now.
Linking Search, Conversation, And Your Site
When you enter your query into a search engine, you are beginning a sophisticated conversation with a machine. It's a magical experience, talking with computers in this way, and it's the main reason Google has become one of the most legendary companies in the very storied history of the Silicon Valley. It's also the main reason that you have to change your approach to conversing with your customers via the web: If your site isn't responding to your customers the way Google does, well, in the long term, you're toast.
How To Pitch A Blogger Who Hates To Be Pitched
By now, it is common wisdom that a great way to gain exposure for your product or service is to get a mention on a blog that reaches your target market. If you have actually tried it, you may have found that bloggers are a fickle bunch, and will either ignore your request, promise to write about you and not do it, or send a cranky reply. Or you may have had success, and gotten some nice incoming traffic to your site because you did it well.

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Search Engine Marketing Advice

Five Considerations When Choosing Keywords
There are many reasons that companies create Web sites. Some are designed to be an online brochure, many try to generate leads and others focus on e-commerce. If you haven't written down the objective that supersedes all others for your site, then you should. It will help you to objectively assess whether your site is communicating the most appropriate message.
How to Choose Your Link Baiting Hook
How often do you attempt link baiting? We all know that inbound links greatly improve your search engine rank. How are you going to inspire others to link to your content?
Why Your Business Needs to Market on the Web
Where is your company spending its marketing dollars? Traditional marketing is becoming increasingly less popular each year? Where is the place to find consumers?
How to Make Your Company an Online Star
Are you using the Web to incorporate video to your marketing efforts?

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