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Seven Essential Elements of Professional Web Design
-By Shannon Dauphin
Learning how to build a professional website can be difficult--thats why so many smart business owners turn to professional web designers to handle their Internet presence.
In todays fast-paced business world, professional web design is an essential element of building your online presence. Consumers want to find the information they need quickly and easily, and they dont want to jump through hoops to get there.
Essential Elements of Professional Web Design
Todays easy website templates allow nearly anyone to have a website up within minutes, but thats not good enough for a booming business. The following elements are absolutely essential for the best in website design.
Design Your Website with Your Audience in Mind
What is your target audience? What are they coming to your website to find? What products and services can you offer that go above and beyond what they already expect? Let your website showcase all you have to offer, but keep it appropriate for your visitors.
For instance, is your site a hip and edgy devotion to fashion design? A sleek, professional website with plenty of flash can draw in your young and equally hip audience in the mood to browse. But a website that aims to attract management professionals to your software products should offer clear, concise information that allows them to quickly find what they need.
When customers lands on your site, they should be able to find what they need with a few simple clicks. Keep their attention by making their choices easy! Try these tips when planning your professional web site:
Professional Web Design Should be Consistent
From the background of your website to the titles of individual web pages, consistency is key. Your professional web design can be an integral part of building your brand, but only if you offer a consistent message. How can you do that?
Keep it Simple, Sweetie
It can be easy to get caught up in flash screens, fun widgets, and other addictive bells and whistles. But dont lose sight of the fact that at the end of the day, simplicity in web design can appeal to a much wider audience.
Keep in Touch
That "little extra" goes a long way in any line of business, and the same holds true for your professional web design. So give your visitors that little something that keeps them on the page longer.
Add a blog to your website and keep it updated on a regular basis. Offer links to an RSS feed, bookmarks, and an internal search function. These simple additions can keep your website on the customers mind, and that means they might visit more frequently.
Exclude No One!
Your website should be accessible to anyone, anytime, anywhere. Make certain your customers can connect with you on their own terms.
Professional Websites Load Fast
Professional website design keeps speed in mind. If visitors have to wait for a page to load, they are much more likely to go elsewhere. Less than two seconds of load time per page is usually recommended to give your customers the optimum browsing experience. The faster you are, the more likely they will stay--dont give them time to think about clicking over to your competition!
Learning how to build a professional website means delivering what your customers want in the simplest and cleanest way possible. Build it professionally, and reap the rewards.
Shannon Dauphin is a journalist with almost twenty years of experience behind her pen. An avid researcher and occasional novelist, she works and plays on the Georgia coast.