Home > Technology > Crm > Look For Flexibility In A Small Business Crm System
Look for Flexibility in a Small Business CRM System
CRM systems offer a dazzling array of features, from compelling user interfaces to customizable data fields to concise reporting functions. However, for a small business CRM system, perhaps the most important feature is more conceptual than tangible. Given the rapid change and unpredictability typical of small businesses, fundamentally the most important thing a CRM application can offer is flexibility.
Not only do small businesses need flexibility because they are in the rapid growth phase of the company life cycle, but also because they must be prepared for the unknown as the business goes through its first economic cycle. A brand-new business has not yet experienced the impact it will feel from the transition of economic expansion to recession and back to expansion. Choosing CRM software that provides ample flexibility will help a small business ride those waves more smoothly. Also, a small business needs to be alert to changing trends in sales traction and profitability, so it can find the most productive niche and concentrate resources on it. The right use of CRM software can also help guide this kind of management flexibility.
Indeed, basing business systems like CRM applications on flexibility may be a good precedent to continue even once the company gets past the small business phase. After all, the vagaries of the business cycle can require adjustments by even the largest companies. Also, one way any company can keep growing is to remain agile enough to quickly spot and exploit new market niches.
Five Elements of Small Business CRM Flexibility
1. Use hosted applications. Hosted CRM
applications lower the start-up investment
in software and IT infrastructure, and are more easily adapted to changes in
user numbers. This allows an organization to make use of CRM
on, and then right-size those applications as the company goes through changes.