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Small Business CRM Software: Digital Technology that Redefines the Customer-centric Business
Theres very little doubt that customer relationship management (CRM) has the potential to create sweeping, positive changes in virtually every aspect of business strategy and operation. Before these changes can go into effect, though, the organization must get past the period of evaluation and selection--quite the frustrating time for a business in flux. Heres how to evaluate small business CRM processes and what to look for in CRM software.
Identifying Worthy Small Business CRM Benchmarks
Shoestring CRM offers a comprehensive summary of the various aspects of small business CRM as well as how to assign them value when implementing a plan.
Is Open Source CRM Software a Valid Option?
Open source CRM software typically has free access to the source code of software, allowing for businesses to tailor the suite to fit their needs. This idea fits small business CRM requirements--particularly for those who dont want to spend thousands on outsourcing or expensive technologies.
InformationWeek discusses ThyssenKrupp, the big German producer of steel and capital goods, and how they used open source software to create a versatile CRM operation for more than 200,000 employees. ThyssenKrupp uses Sugar CRM to manage workflow and report on the activities of different parties, both inside and outside the engineering group.
Up-and-Coming Small Business CRM Companies of Note
Just who are the top providers of outsourcing and software going to be in the coming year and beyond? ZDNet blogger Paul Greenberg has gathered his picks for the top solution-providers.
Some industry-specific solutions offer even greater functionality and integration. Checking with associations could unearth new options for small business CRM software and drastically improve the way small companies do business.