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Spicing Up Training to Get More Out of CRM Applications
Training is frequently looked upon as a necessary evil by all involved, so it is no surprise that training programs too often seem like drudgery, and are less effective than they could be. For companies looking to get more out of their CRM software, there couldnt be a better time to turn this around by adding some extra spice to the training process.
The slow economy may be a perfect opportunity to try some additional CRM training. Besides giving employees something productive to do during slack periods, it could pay off in the long run in the form of improved return-on-investment (ROI).
ROI and CRM Applications
ROI is a key metric of any IT expenditure even in good times, but especially so during a recession. By expanding usage of a CRM system beyond the sales and service operations, a company can get more for its CRM investment.
In turn, usage of CRM systems for accounting, inventory control, supply chain, and other functions--on top of greater utilization by sales and service personnel--can lead to efficiencies that improve firm-wide ROI.
CRM Software: Beyond Basic Training
Getting more out of CRM software depends on improving employee adoption throughout the firm. To do this, a firm would do well to go beyond basic CRM training, in which employees with customer contact learn a set of CRM applications related to their day-to-day jobs. The following are some ways to spice up CRM training for better results.
Two things employees need when business is slow are ways to stay productively occupied and morale boosting activities. Creative training to expand CRM applications within the firm can accomplish this, while ultimately helping the company shore up its ROI.