Ways to Get Links
By
VendorSeek
How popular is your site? Well-received sites attract attention in multiple and particular ways. The act of “link baiting” refers to getting other sites to link to yours. Offer something enticing, and others will link to you. Much like being a part of the in-crowd, you want to either be a member or be associated.
The following is a list of areas to address in order to gain more attention. Two key elements are to keep topics original and reliable.
Podcasting The presence of iPods is prevalent in society. Podcasting allows your site the opportunity to provide news, tips, and other information. Keep podcasts consistent and interesting to invite more links.
Interviews Hosting interviews means that your site is a recognized source of information in regards to your industry. Vary the people interviewed and ask questions listeners want to know about.
Awards Awards are tricky. You will not get a lot of attention for hosting if your site is not well known. Use high standards in nominating and electing winners or it will be the last awards you host.
Tools Offer browsers something useful like a conversion device or other helpful tool and they will come back. The more niche-related the tool, the more links it will attract.
Content Many people agree that content is the premier way to acquire links. Information is the main reason browsers use the Web. Keep your content new, original, and continuous. Many originate content in response to other content. This is fine, but you want to get to the point where you can sense what will be the next big topic of conversation and then write about it first.
Video Video is becoming more popular and is a creative way to attract attention to your site. Try providing tutorials, interviews, or humorous bits.
Giveaways and contests This stratagem is much like the awards. This method works best when a site is already popular. Be who you say you are and do what you say you will.
Host a blog Blogs are an informal way of marketing and sharing information. Blogs make it easy to become popular to a large number of browsers in a considerably short amount of time if the topics remain interesting.
Guest appearances Guest appearances by people in your industry keep things fresh. Only those well known in the industry effectively use this angle to attract links.
Resource Browsers want information. Providing information or resources of where to get information gets you links. Orchestrating a resource center into your site will get you attention.
Conclusion These are more than enough ways to attract links. The difficulty is in using your creativity and industry knowhow to originate “hot topics.” The best way to spawn ideas is to think like a browser. What kinds of things attract your attention? What do you find useful or compelling about certain sites? Answering these questions and doing a lot of browsing will start you on your way to getting more links.
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