What to Do after Media Exposure
By
VendorSeek
Public relations triumphs are hard won. This is a reason to support the longevity of each success. Small and medium-sized companies will not find themselves in the media every day, so it is important to make the most out of the occasions.
The following article offers suggestions in regards to facilitating the life of media mentions.
Find yourself
Most times, you will know when your company is featured in a story, but not always. There are services that will locate and gather your company’s clippings from a large variety of media sources.
There are also services online that will help you find your business’ media mentions. For instance, Google offers Google alerts services. When a page containing mention of your company is indexed, Google will send you an email with a link to the site.
It is extremely important to know where and when your company surfaces in the media. It is beneficial in when the news about your company is complimentary, and when it is negative.
Make it your own
When you find celebratory stories about your company, you will want to amplify its exposure. This means asking permission to reprint the article and placing it in your newsletters, hanging it on the walls of your office, displaying it on your Web site, etc.
You will want to replicate the sensation of reading it in the initial publication. Be sure to include the publication’s logo along with your reproduction.
Make a section
All companies should have a Web site. It increases the likelihood of attracting new customers and aids in keeping relations with current customers.
Reserve a place on your site to highlight your media mentions. This will serve as your ‘trophy case.’ Positive media mentions increase your company’s credibility. It proves your company is exceptional to the point of intriguing the media.
Keep it going
It is common for more than one media source to be interested in one story. If you have success with one media outlet, then pitch your story to another. Remember, it is difficult to grab the attention of the media. If you find a formula that works, then use it for all it is worth.
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